So, your web designer, website manager, and the empanada lady down the street has told you that your website needs to be geo-tagged to attract more online local customers. Is there truth to this claim? Well, quite possibly, yes!

What Is Website Geo-Tagging?

Geo-tagging is essentially a fancy term for embedding geographical information into your website, like the coordinates of your store or the name of the town you serve. Why does this matter? Because search engines like Google love to match local businesses with local customers. When someone nearby searches for "empanadas near me," or "best local web designer," geo-tagging helps search engines know that your business is in the vicinity and worth showing in the search results.

If your business serves a local community or has a physical location where you welcome customers, geo-tagging can be your secret weapon. It's like putting a small signpost on the digital highway, signaling to search engines that "Hey, I'm here in this location, and I offer these services or products!"

However, if your services or products are aimed at a global audience and aren't tied to a particular location, then geo-tagging might not be at the top of your to-do list. But even then, it might help differentiate you in a crowded marketplace.

So, listen to your web designer, or the empanada lady down the street; geo-tagging could be a good move for boosting your website's visibility among local customers. Just make sure you're also keeping tabs on how well it's working through some website analytics, because data never lies.

Here Are the Ways to Geo-Tag Your Website:

Metadata in HTML:
The simplest way to start is by adding geographical meta tags in the HTML code of your website. It's simply your business location in latitude and longitude coordinates. This usually goes in the head section of each relevant webpage. You can generate your own code here and validate as well.

Example of Metadata: