Company wanted an extensive digital media campaign, encompassing SEO, E-mail blasts, access for users to publish online, social media marketing campaigns, & lead generation (store & distribute leads to advertisers).
- Site is running on WordPress platform.
- Magazine’s advertisers are able to publish daily products.
- Each product published gets funneled to social media channels & then gets queued to RSS e-mail campaign that is sent to their 30k subscriber database list.
- Subscribers are generated from online forms, which readers enlist their emails to receive newsletter.
- Site is SEO optimized (reaches over 1,000 daily readers).
- Automated workflows were set-up to handle incoming and outgoing lead distribution.
- Created, automated & improved social media reach.
- Launched & strategized online & social media paid ads & remarketing schema.
- Created push notifications for weekly round-ups from previous published posts (an accumulation of posts are gathered until a threshold amount is reached then it is sent to a post where it is ready to be published and sent through push notifications)
- Implemented WhatsApp business to their site to increase their WhatsApp broadcast list (listed over 1k contacts in two weeks)
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