TAKE A BREAK FROM THE SUN

The sun can be a deadly thing if there’s too much of it…literally cuts right through. And the only way to see its results is to take a break and examine your skin – yup, it’s red, red hot!

Love the clever way this advertisement uses its subject (the sun) on the physical display to cast a shadow to create its defining message. Brilliant!

This ad was created by Ambient Advert for Peter MacCallum Cancer Centres.